Building A unique Brand Identity For Your Business

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Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ ‘identity’, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses […]

How to Improve Your Brand Image

Invest in Visual Assets Here are a few basic steps to improving your brand image. When was the last time you took a good hard look at your logo? If you’re just starting out, great! It’s worth the upfront investment to hire a graphic designer to collaborate with on creating your ideal logo and brand media suite […]

ENGAGING MARKETING STRATEGIES

Customers are the lifeblood of your business. Whether you sell ebooks, software, consulting, coaching, or a physical product (e.g., clothing), without loyal customers, you’ll fail. How do you know if the marketing strategy you’ve developed for the launch of a new service or initiative will work? You don’t – not until you try it. However, […]

What’s Driving Your Business

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What is driving your business. What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications. So, how does a company go about identifying its business drivers?  Let me suggest a few ideas… […]