The first step is to understand what it is we are trying to accomplish. At the end of this discovery phase we will know our audience, our inspiration, our timeline and our goals for the project.
In the design phase, we’re laying the groundwork for the properties, outlining blueprints, and putting together the assets that together will make up the face of the project.
Whether it’s running ads or coding a website, here the rubber meets the road and we execute on the plans we’ve laid out in the define and design phases.
It’s important that we check and double the product against our original specifications, but perhaps more important is that we’re adjusting based on user input and feedback.