Invest in Visual Assets Here are a few basic steps to improving your brand image. When was the last time you took a good hard

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the

Customers are the lifeblood of your business. Whether you sell ebooks, software, consulting, coaching, or a physical product (e.g., clothing), without loyal customers, you’ll fail.

What is driving your business. What does it believe in, what is its purpose and who are its brand heroes. These things can help establish